2027 MorganMyers Food & Flavor Trends Report
How Marketers Can Turn Today’s Trends into Tomorrow’s Staples
Explore our 10 flavors to watch in 2027, led by Flavor of the Year Black Garlic, and see what our original consumer research reveals about what gets shoppers to try something new, buy it again and ultimately make it a staple.
The Report: A Marketing Playbook for Flavor Adoption
Flavor trends move fast. One day they’re dominating social feeds, menus and grocery aisles. The next, they’re replaced by another viral ingredient or cultural obsession. But what separates a passing food trend from a flavor consumers buy again and again?
The 2027 MorganMyers Food & Flavor Trends Report explores this question. Combining cultural and culinary trend analysis with original national consumer research, we uncover how flavor adoption really happens and where brands have the greatest opportunity for influence.
This year’s report introduces a practical framework for understanding the consumer flavor journey
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The Spark
How a food or flavor gets on a consumer’s radar.
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The Pantry Test
When consumers decide whether a flavor is worth their money and another purchase.
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The Repeat Buy
When a flavor moves beyond trend status and earns a permanent spot in shopping routines.
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The Staple Status
When the customer purchases it on the regular without thinking about it.
Along the way, we share actionable recommendations marketers can apply across product innovation, retail, foodservice, earned media, social media, influencer programs, sampling and consumer outreach. We also revisit last year’s flavor forecast, examine which trends gained momentum and explore the larger forces shaping food and beverage marketing in 2027.
What’s Included in the Report
Top 10 flavors to watch in 2027
Research analysis + marketing playbook for how consumers trial and adopt new flavors
Forward-looking insights on AI, GLP 1s and other forces shaping the food and beverage industry
Food & Flavor Report Insights
From the growing importance of price and value to shifts in grocery shopping behaviors, get a sneak peek of key insights from our 2027 Food & Flavor Trends Report.
Price Can Make or Break Flavor Adoption
Value matters at both ends of the funnel from first purchase to repeat purchase.
Retail is Where New Flavors Get Their First Real Test
Retail is increasingly where flavor trends prove whether they can move from curiosity to purchase.
Discovery Is Bigger Than Social
Food marketers trying to turn a trend to staple must show up at multiple touchpoints and build trust.
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74%Progress: 71%74% of consumers say grocery store displays help them discover new flavors
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51%Progress: 51%51% of consumers say social media helps them discover new flavors
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60%Progress: 60%60% of consumers say friends and family also play a major role in flavor discovery
MorganMyers: Moving Food from Buzz to Basket
We’ve helped introduce foods to new audiences, elevate brands to the top of national trends lists, create new pantry staples and dining occasions and drive record sales at retail and foodservice.
Ready to move your business forward?