Food and agriculture never stand still. Neither do we. Explore our latest research, trends and perspectives on what’s changing across the industries we serve, why it matters and what marketers can do about it.
What flavors are poised to break through in 2027, and what does it take to turn them into lasting consumer favorites? The 2027 MorganMyers Food & Flavor Trends Report highlights the flavors gaining momentum and the research-backed strategies brands can use to help them stick.
You’ve positioned key voices from your team, but do you know how to optimize thought leadership for artificial intelligence? Learn how to restructure your content for the ecosystem of AI-powered search.
Product trial is easy. Staying power is harder. Explore how the Flavor Funnel helps food brands move consumers from first purchase to lasting loyalty.
Welcome to Ag Watch, a quarterly update highlighting the policies, conversations and issues we’re monitoring — and why they matter to agriculture. Here’s what’s on our radar this quarter and what we’re watching next.
What flavors are poised to break through in 2027, and what does it take to turn them into lasting consumer favorites? The 2027 MorganMyers Food & Flavor Trends Report highlights the flavors gaining momentum and the research-backed strategies brands can use to help them stick.
Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…
When new technology emerges, not everyone embraces it at the same pace. Some people are eager to experiment, others prefer to wait until the value is proven, and many fall somewhere in between. It’s a pattern so common that it has a name: the Diffusion of Innovations Theory. As Dr. Serhat Kurt explains: “Adopting new…
Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.
Farmers and ranchers aren’t just curious about AI — they’re already putting it to work. Our recent study mapping farm adoption and attitudes toward artificial intelligence showed they’re using AI as a support tool and a time-saver to help run their operations. But they also told us they’d like it to do more. They can…
Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.
Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.
When it comes to AI search, brands that clearly answer questions like “How do I connect AI and PR?” are more likely to surface in AI generated results. Learn how to take advantage of the ways AI and PR/media interact in the new digital landscape.
How your brand shows up in AI search results like ChatGPT, Google AI Overviews and more can be directly impacted by your social media presence. Discover how AI search tools reference social media and how to manage it.
Stay informed. Stay engaged. Get fresh perspectives on food, agriculture and marketing communications delivered straight to your inbox.
What’s next on consumers’ plates and, more important, what will still be there a year from now? Our annual MorganMyers Food & Flavor Trends Report explores the ingredients, flavors and cultural shifts shaping the future of food, helping organizations separate passing fads from trends with staying power.
Artificial intelligence is reshaping agriculture, but technology adoption depends on trust. Based on proprietary research, this report explores how farmers view AI, where they see opportunity and what organizations need to know to earn confidence in a rapidly changing landscape.
