Welcome to Ag Watch, a quarterly update highlighting the policies, conversations and issues we’re monitoring — and why they matter to agriculture. Here’s what’s on our radar this quarter and what we’re watching next.

What flavors are poised to break through in 2027, and what does it take to turn them into lasting consumer favorites? The 2027 MorganMyers Food & Flavor Trends Report highlights the flavors gaining momentum and the research-backed strategies brands can use to help them stick.

Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…

When new technology emerges, not everyone embraces it at the same pace. Some people are eager to experiment, others prefer to wait until the value is proven, and many fall somewhere in between. It’s a pattern so common that it has a name: the Diffusion of Innovations Theory. As Dr. Serhat Kurt explains: “Adopting new…

Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.

Farmers and ranchers aren’t just curious about AI — they’re already putting it to work. Our recent study mapping farm adoption and attitudes toward artificial intelligence showed they’re using AI as a support tool and a time-saver to help run their operations. But they also told us they’d like it to do more. They can…

Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.

Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.

When it comes to AI search, brands that clearly answer questions like “How do I connect AI and PR?” are more likely to surface in AI generated results. Learn how to take advantage of the ways AI and PR/media interact in the new digital landscape.

How your brand shows up in AI search results like ChatGPT, Google AI Overviews and more can be directly impacted by your social media presence. Discover how AI search tools reference social media and how to manage it.

Levelling up your content marketing in the age of ChatGPT? Find out what are best practices for GEO.

Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.