2026 MorganMyers AI & Agriculture Report
Mapping farm adoption and attitudes toward AI
Artificial intelligence in agriculture isn’t exactly a new concept. But the ease of access through ChatGPT, Gemini and other platforms has impacted nearly every industry and everyday life. So, are farmers and others in the agriculture industry reaching for it in the same way? Download our report and find out.
AI for Agriculture: Farmers, Ranchers, Ag Retailers Weigh In
Artificial intelligence is reshaping how works gets done—from corporate boardrooms to Iowa’s corn fields.
Like much of the industry, MorganMyers wondered to what extent and in what ways farmers, ranchers and ag retailers are using AI.
So, we asked. Surveying farmers, ranchers, dairy producers and ag retailers around the country, we took a closer look at AI adoption and, importantly, their trust in AI accuracy. We compiled and analyzed the results and used those insights to form actionable strategies for advancing artificial intelligence in agriculture.
What’s Included in the Report
Insights on Farm AI Adoption & Opportunity
From drafting emails to planning feed rations, the agriculture industry is exploring where AI can deliver value, and where there’s room for improvement.
48%
48% of farmers use AI weekly or more to support their business
83%
83% of farmers say AI has delivered value for their operation
63%
63% of farm retailers describe AI as promising but unproven
MorganMyers: Creating Ideas That Move You
Real ideas. Real results. Real movement. For 40+ years, that’s what MorganMyers has been delivering for some of the biggest agriculture and food clients in the world.
We dive deep into research to help your brand stay ahead of emerging technologies and adapt to change. We know the stakes and what connects because our roots are on the farm. And we know how to break through the clutter and define ideas that build trust, inspire action and transform attitudes.
Ready to move your business forward?
