Hormel Foods Super Bowl Activation Spotlights Service Members
The Work
Shoppers today want to know that the companies and brands they trust not only share their values but also use their influence to better the world. Hormel Foods has a long-standing relationship with Operation Gratitude, sending care packages to U.S. military serving abroad. Super Bowl LII in Minneapolis, MN, presents a prime opportunity for Hormel Foods, with their hometown in Austin, MN, to show support for service members.
Approach
We transform a booth at the Super Bowl LII Live event into digital letter-writing stations. A Hormel Foods-branded area with digital kiosks and iPads allows attendees to choose and sign their names to custom thank you notes, which are sent to military in the deployed troops’ care packages.
Operation Gratitude
Hormel Foods Operation Gratitude activation space at Super Bowl Live event.
Results
Hormel Foods continues its long tradition of supporting the military. Activation attendees show their gratitude for those who serve. Consumers and client delight.
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1,000+letters sent to service members
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24M+reach gained through traditional media
