Food and agriculture never stand still. Neither do we. Explore our latest research, trends and perspectives on what’s changing across the industries we serve, why it matters and what marketers can do about it.
Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.
Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…
Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.
Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.
Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.
From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.
From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.
2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.
We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.
MorganMyers took home Consumer Best of Show, five 1st place awards and three merit awards at Best of NAMA.
Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers.
Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.
Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.
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What’s next on consumers’ plates and, more important, what will still be there a year from now? Our annual MorganMyers Food & Flavor Trends Report explores the ingredients, flavors and cultural shifts shaping the future of food, helping organizations separate passing fads from trends with staying power.
Artificial intelligence is reshaping agriculture, but technology adoption depends on trust. Based on proprietary research, this report explores how farmers view AI, where they see opportunity and what organizations need to know to earn confidence in a rapidly changing landscape.
