Food and agriculture never stand still. Neither do we. Explore our latest research, trends and perspectives on what’s changing across the industries we serve, why it matters and what marketers can do about it.
Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.
Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…
Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.
Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.
Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.
From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.
From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.
2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.
We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.
MorganMyers took home Consumer Best of Show, five 1st place awards and three merit awards at Best of NAMA.
Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers.
Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.
Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.
I’ve spent nearly 30 years at MorganMyers helping our Consumer Packaged Goods (CPG) brands and retail clients in the food industry navigate and succeed with their B2B and B2C communications. It’s no surprise that social responsibility and prioritizing sustainability are becoming increasingly important for food companies. To continue leading in the food space, I have…
Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action!
Helping move our clients forward with tangible results, based on communications strategy we help them set, is often reward enough. But we’re not ones to turn down hardware that proves it. Especially when it’s a Silver Anvil Award. The PRSA Silver Anvil Awards recognize the best strategic public relations campaigns of the year, and MorganMyers…
With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working.
We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year.
The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing.
The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy.
This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur.
A powerful agriculture content marketing strategy is essential for building brand awareness and gaining trust from your target audience. Learn how to develop engaging, educational content that aids sales or messaging-based goals.
Want consumers to drool over your new food product? These creative sampling strategies will strike up brand awareness and demand, fast.
From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve.
Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours.
Food labels often mislead and confuse consumers. Here’s how to tell your brand story and build trust with buyers beyond food packaging buzzwords.
Consumer behaviors and restaurant choices will continue to evolve as a result of COVID-19. Consider these insights when refining your restaurant’s marketing and communications strategies.
We are pleased to announce that Illinois Farm Families, the Illinois Corn Marketing Board, & Merck Animal Health received Regional NAMA Awards for their agrimarketing success.
Tips on managing and responding to consumer behavior changes, so that your brand has longevity no matter the trend.
MM counselor, Morgan Wilde, explores how COVID-19 is shifting eating behavior and what brands can do to adapt to these trends.
MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends.
MorganMyers takes home a Best of Show, four first-place wins for communications work during the annual 2020 Best of NAMA ceremony.
MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends.
The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through.
Access to time-pressed farmers can be a challenge for agtech companies looking for increased trial participation or expanded market share.
From farmer to processor to marketer to consumer, the Big Food Dilemma affects us all. We’re confronted with the same challenging questions. It’s overwhelming and confusing.
While we’re often the teachers, traveling for clients provides learning opportunities and new experiences.
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What’s next on consumers’ plates and, more important, what will still be there a year from now? Our annual MorganMyers Food & Flavor Trends Report explores the ingredients, flavors and cultural shifts shaping the future of food, helping organizations separate passing fads from trends with staying power.
Artificial intelligence is reshaping agriculture, but technology adoption depends on trust. Based on proprietary research, this report explores how farmers view AI, where they see opportunity and what organizations need to know to earn confidence in a rapidly changing landscape.
