The Flavor Funnel: How to Make The Leap from Product Trial to Staple Status
Product trial is easy. Staying power is harder. Explore how the Flavor Funnel helps food brands move consumers from first purchase to lasting loyalty.
MorganMyers’ Food & Field Blog
Food and agriculture never stand still. Neither do we. Explore our latest research, trends and perspectives on what’s changing across the industries we serve, why it matters and what marketers can do about it.
October 6, 2026
The 10 Food & Flavor Trends to Watch in 2027 and What It Takes to Make them Stick
What flavors are poised to break through in 2027, and what does it take to turn them into lasting consumer favorites? The 2027 MorganMyers Food & Flavor Trends Report highlights the flavors gaining momentum and the research-backed strategies brands can use to help them stick.
Our Recent Food & Ag Insights
Ag Watch: October 2026
Welcome to Ag Watch, a quarterly update highlighting the policies, conversations and issues we’re monitoring — and why they matter to agriculture. Here’s what’s on our radar this quarter and what we’re watching next.
The 10 Food & Flavor Trends to Watch in 2027 and What It Takes to Make them Stick
What flavors are poised to break through in 2027, and what does it take to turn them into lasting consumer favorites? The 2027 MorganMyers Food & Flavor Trends Report highlights the flavors gaining momentum and the research-backed strategies brands can use to help them stick.
What’s Holding Agricultural Retailers Back on AI Adoption?
Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…
The New Rules of Gen Z Influence: Summer 2026 Food Pulse Insights
Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.
The Rise of AI in Meal Planning: Spring 2026 Food Pulse Insights
Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.
How Do I Connect AI and PR?
When it comes to AI search, brands that clearly answer questions like “How do I connect AI and PR?” are more likely to surface in AI generated results. Learn how to take advantage of the ways AI and PR/media interact in the new digital landscape.
Key Insights from the 2025 Agricultural Relations Council: Navigating the Future of Agriculture
From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.
Celebrating a Legacy of Leadership
2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.
Robin Brannin Named MorganMyers Managing Director, MM Leadership Team Established
We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.
MorganMyers joins G&S Integrated Marketing Communications Group
We’re hitting a big milestone and a new era in our journey as an ag and food communications agency. See what the future looks like for MorganMyers, a G&S Agency.
Marketing, the Right Way: Using Audience Personas
It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one.
Food & Field, Delivered
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Food & Flavor Trends Report
What’s next on consumers’ plates and, more important, what will still be there a year from now? Our annual MorganMyers Food & Flavor Trends Report explores the ingredients, flavors and cultural shifts shaping the future of food, helping organizations separate passing fads from trends with staying power.
Farmer Trust in AI Report
Artificial intelligence is reshaping agriculture, but technology adoption depends on trust. Based on proprietary research, this report explores how farmers view AI, where they see opportunity and what organizations need to know to earn confidence in a rapidly changing landscape.