Food and agriculture never stand still. Neither do we. Explore our latest research, trends and perspectives on what’s changing across the industries we serve, why it matters and what marketers can do about it.
Are the farmers and retailers you work with using AI? The answer might surprise you. Our MorganMyers AI & Agriculture Report goes in depth on how these key groups are using AI for agriculture.
Ag retailers have long played a critical role in farm adoption of new technology, serving as a bridge, proof point and support resource for farmers evaluating new tools. That’s why their responses to MorganMyers’ survey on artificial intelligence use and attitudes caught us by surprise. To put it bluntly, agricultural retailers are dragging their feet…
Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.
Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.
When it comes to AI search, brands that clearly answer questions like “How do I connect AI and PR?” are more likely to surface in AI generated results. Learn how to take advantage of the ways AI and PR/media interact in the new digital landscape.
From the evolution of protein sources to challenges in trade and market access, uncover key takeaways from the 2025 Agricultural Relations Council meeting on the future of agriculture.
2024 marks the end of MorganMyers’ remarkable shareholders’ leadership. Discover the impact they’ve had on our food and ag clients.
We’re entering 2025 with a new leadership team at the helm. Get to know the team and see what’s next for MorganMyers.
We’re hitting a big milestone and a new era in our journey as an ag and food communications agency. See what the future looks like for MorganMyers, a G&S Agency.
It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one.
To make your content marketing meaningful, start with a content strategy. Learn how starting with strategy can set up your marketing campaigns for success.
Explore the power of cause marketing and how it can help your brand authentically connect with consumers and drive business success.
Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers.
Thirty-four million Americans are food insecure. This Hunger Action Month, MorganMyers is sharing how we do our part to fight food insecurity in our states. Learn more about our efforts.
A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers.
A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers.
Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.
I’ve spent nearly 30 years at MorganMyers helping our Consumer Packaged Goods (CPG) brands and retail clients in the food industry navigate and succeed with their B2B and B2C communications. It’s no surprise that social responsibility and prioritizing sustainability are becoming increasingly important for food companies. To continue leading in the food space, I have…
Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action!
Helping move our clients forward with tangible results, based on communications strategy we help them set, is often reward enough. But we’re not ones to turn down hardware that proves it. Especially when it’s a Silver Anvil Award. The PRSA Silver Anvil Awards recognize the best strategic public relations campaigns of the year, and MorganMyers…
We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year.
The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy.
Too many brands are telling, rather than showing their strides toward a more sustainable future. Grab our tips on how to develop sustainability messaging that builds trust with your customers.
Your brand may be guilty of committing design sins. Learn how to avoid making these mistakes, and, better yet, create amazing experiences that engage your target audience.
A powerful agriculture content marketing strategy is essential for building brand awareness and gaining trust from your target audience. Learn how to develop engaging, educational content that aids sales or messaging-based goals.
Despite the many myths, email marketing is not dead. A personalized email marketing strategy creates multiple benefits, including improved ROI and brand loyalty. Read on to learn what it takes to build a successful approach.
Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours.
Social media is a powerful tool for brands to engage with their audiences and is often the first impression for potential customers. Research shows 33% of customers identify social media as their primary source for finding new brands, products, and services. Your social channels can be a strong asset for your brand to creatively communicate…
The first three seconds a visitor spends on a website are often a reason they leave brands behind. Read on to find out what it takes to create a captivating, desirable user experience through your website design, driving brand loyalty and conversions.
From determining whether or not there’s a market for your new food product to understanding its distribution and promotion strategy, use these tips for product launch success.
Every generation speaks its own unique language. These trends will inspire your creativity when marketing across generations, from Baby Boomers to Gen Z.
Creating an SEO strategy can make a major impact on your business growth and website conversions if done correctly. Here are the most important SEO factors to focus on first – no paid tools necessary.
Awful phone camera? No problem. Our Creative Director shares her top secrets to snapping beautiful food pics like a pro for the ‘gram.
We are pleased to announce that Illinois Farm Families, the Illinois Corn Marketing Board, & Merck Animal Health received Regional NAMA Awards for their agrimarketing success.
MorganMyers takes home a Best of Show, four first-place wins for communications work during the annual 2020 Best of NAMA ceremony.
Long-time MMer Laurie Redman-Steen bids farewell to MorganMyers after a successful 40-year career in ag communications.
The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through.
Access to time-pressed farmers can be a challenge for agtech companies looking for increased trial participation or expanded market share.
From media relations to influencer events, MorganMyers’ clients took home one Best of Show, five firsts and two merits for work over the past year.
If you want brand loyalty, consumers need to know more than what you make. They need to know what difference you make – your brand purpose.
Today’s consumers crave a deeper relationship with the brands they choose. We can drive that connection to move your brand forward.
From quick-moving crisis communications to personal relationships, developing skills alongside other global agencies has proved valuable for MM.
The next generation communicates much differently than previous ones. Our own Gen Zer breaks down the barriers for reaching current and future consumers.
Food and agriculture trends don’t have geographical borders. We partner with agencies around the world to expand our capacity and gain wisdom.
From cocoa butter to health care, our network of partners share what tools help them achieve success for their clients.
From the bright-eyed attendees to the target audience of now, “millennials” was more than a buzzword at the 2017 NAMA conference in the Lone Star State.
From food waste to feel-good initiatives, CSR is changing with younger demographics entering the workforce and marketplace.
Attending annual conferences has a variety of benefits, from professional development and networking to expanding your horizons with food and fun.
While we’re often the teachers, traveling for clients provides learning opportunities and new experiences.
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What’s next on consumers’ plates and, more important, what will still be there a year from now? Our annual MorganMyers Food & Flavor Trends Report explores the ingredients, flavors and cultural shifts shaping the future of food, helping organizations separate passing fads from trends with staying power.
Artificial intelligence is reshaping agriculture, but technology adoption depends on trust. Based on proprietary research, this report explores how farmers view AI, where they see opportunity and what organizations need to know to earn confidence in a rapidly changing landscape.
