What flavors are poised to break through in 2027, and what does it take to turn them into lasting consumer favorites? The 2027 MorganMyers Food & Flavor Trends Report highlights the flavors gaining momentum and the research-backed strategies brands can use to help them stick.

Our Summer 2026 Food Pulse survey reveals that while social media shapes food discovery, Gen Z consumers place greater trust in authentic creators and personal recommendations than celebrity and mega influencers.

Our 2026 food pulse results reveal how consumers use AI for meal planning, recipe discovery and personalization—and why it matters for food and beverage brands.

Each generation brings its own style of curiosity to the table. Learn how each age shapes flavor trends and how to best meet them where they’re at with your food products.

From hojicha to chili mango, bold flavors are set to take over menus, grocery aisles and social feeds in the year ahead. The inaugural MorganMyers Food & Flavor Trends Report shares data-driven insights and 2026 food trend predictions that show why some flavors move from buzz to pantry staple.

Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love.

Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness.

With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working.

The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing.

This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur.

Want consumers to drool over your new food product? These creative sampling strategies will strike up brand awareness and demand, fast.

From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve.