SCN Profit Checker Campaign Helps Farmers Calculate & Combat Pest
The Work
Soybean cyst nematode (SCN) is the most destructive soybean pathogen in North America. SCN costs farmers $1.5 billion on an annual basis, yet its impact is often underestimated. Farmers needed a way to better plan for SCN’s impact and protect the profitability of their businesses.
Approach
The SCN Profit Checker was created to arm farmers with an easy-to-use, accessible tool to estimate the per-field yield and profit loss of SCN. Using data from over 25,000 university trials, the calculator can quickly estimate SCN’s economic impact, driving home the need to actively manage the pest.
Helping Farmers Know Their Number
A website experience brought the SCN Profit Checker together in one easy-to-follow destination. The guided tool walks farmers through a simple series of inputs to estimate their potential yield and profit loss, turning a complex agronomic issue into a personalized number they can understand—and act on.
Making the Tool Easy to Understand
A training video introduced farmers to the SCN Profit Checker and showed how to use it step by step. The content simplified the process of estimating per-field yield and profit loss from SCN, helping farmers better understand the tool and apply it to their own operation.
Results
Proving itself as a valuable tool, the SCN Profit Checker offers farmers an assessment of their SCN management strategies and to help with future planning.
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70K+Profit Checker uses in year one
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27%of farmers more likely to test soil for SCN
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18.5Mimpression in ag media
