Ideas that move you

We are a strategic communications firm that builds, protects and promotes great brands that help feed the world.

MorganMyers is a preeminent agricultural and food marketing communications firm. Our expertise stretches across the entire farm-to-table industry. Our primary areas of expertise include:

  • Strategic Planning
  • Issues Management
  • Brand Positioning and Management
  • Integrated Marketing Communications
  • Case IH
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    Efficient Power farm equipment
    Death-defying feats of crossbow mastery

    AN AWARD-WINNING POWERFUL SHOW

    Case IH introduces its Efficient Power farm equipment, and we put on a powerful show

    Case IH redesigns their high-horsepower, diesel engines to meet Tier 4A EPA emissions standards. We position this breakthrough as Efficient Power and use the farm show Red Power Tour to tell the story to customers. The effort is awarded the National 2012 Best of NAMA Public Relations.

    The arena show features death-defying feats of crossbow mastery along with the Case IH Efficient Power family of high-horsepower equipment. The connection is in the key message: “Since you only get one shot at each season, you need Case IH Efficient Power and Case IH people working alongside you.”

    Customer testimonials add validity to the story
    Farmers like to hear from other farmers, so we use real customers to discuss their experience with Case IH equipment. These stories are used in booth literature, signage and video kiosks as a part of the Red Power Tour.

    Interacting with the Case IH experts to gain product knowledge
    Case IH experts used powered cutaways to explain how Case IH FPT high-horsepower engines deliver Efficient Power.

  • Oscar Mayer
    Oscar Mayer Selects infographic
    Compelling news media infographic quickly communicated key messages
    Oscar Mayer digital pressroom
    Online press room
    Dr. Temple Grandin
    Dr. Temple Grandin, respected animal care expert

    A BETTER WAY TO CONNECT WITH CONSUMERS

    Finding Better Ways to feed changing consumer appetites and meet evolving expectations

    Consumers want food made with simple, everyday ingredients. Oscar Mayer replaces artificial preservatives with celery juice and eliminates the need for artificial flavors and colors in a full line of meats. Oscar Mayer asks us to help with the Selects national media “soft launch.”

    More than 20 million consumer impressions are garnered with the launch strategy, including coverage in Associated Press, New York Times and Chicago Tribune, among others. Included is an infographic available to the media and shareable via social media platforms to quickly communicate key message points in a compelling and memorable graphic. This and more was accessible via an online pressroom. Visit: oscarmayer.mm-kits.com

    Quality meat begins with quality animal care
    As part of our work, we help Oscar Mayer find Better Ways to raise the bar on animal welfare standards, because quality meat begins with quality animal care. We champion and navigate collaboration with respected animal care experts such as Dr. Temple Grandin, NGOs, industry partners, suppliers and farm families.

  • ISA – Nascar
    Consumers get the message
    Kenny Wallace team
    Everyone wins!

    GAINING MILEAGE FROM A KENNY WALLACE SPONSORSHIP

    Unified message shifts campaign into high gear with a celebrity in the driver’s seat

    Illinois Soybean Association invited us to join the Kenny Wallace team. We develop a lean, mean message machine. We shift the campaign into high gear to reach half a million consumers and farmers with the “everyone wins” message.

  • McDonalds
    McDonalds Moms
    Real moms go behind the Arches
    McDonalds moms on NBC news
    National media coverage

    AN OPEN DOOR TO BUILD TRUST

    When moms are hungry for information, we offer a fresh, fast-food perspective

    With misperceptions about fast food nutritional value and food quality on the rise, we invite six moms behind the Arches to meet the people responsible for McDonald’s food and tour supplier facilities. They share what they learned through blogging, videos and media interviews.

  • Foremost
    Foremost Farms website
    The Foremost website gets a new look to help redefine the brand
    Foremost Farms brochure
    Other collateral material helps extend the new brand

    HELPING A DAIRY CO-OP INCREASE SALES

    Redefining a brand by focusing first and Foremost on what they do best

    We’ve worked with Foremost Farms since 2004 to help them move from a regional milk and cheese manufacturer to one of the country’s leading dairy processors – a $1 billion cooperative producing world-class Wisconsin cheese and dairy ingredients for a global customer base.

  • DaBurger
    da Bears DaBurger
    DaBurger debuts at da Bears!
    DaBurger at Billy Goat Tavern
    DaBurger is on the menu at several Chicago stadiums
    DaBurger.com
    Visit da-burger.com

    GROUND PORK IS DA-LICIOUS

    Building consumer demand for fresh ground pork, one fan at a time

    Illinois Pork Producers aim to convince Chicago consumers to eat more ground pork. We suggest introducing a bigger, better burger to sports fans. We bring in an award-winning BBQer to help create a tasty pork sandwich for Chicago sports fans to enjoy when an ordinary burger just won’t cut it! The half-pound, grilled pork burger debuted at Chicago Bears games where Bears fans could choose from three da-licious DaBurger varieties.

    When DaBurger debuts at Chicago Bears games, sales double expectations and DaBurger joins the menu at the United Center and U.S. Cellular Field. Visit: da-burger.com. Key dates and activities are shared on this site, as well as tasty, make-at-home ground pork recipes and coupons.

    Da-Burger.com keeps consumers connected
    Consumers are encouraged to check out DaBurger at sporting events throughout the Chicagoland area. Key dates and activities are shared on this site, as well as tasty, make-at-home ground pork recipes.

    Sporting events offer the perfect venue to experience DaBurger firsthand
    Windy City sports fanatics put DaBurger on the menu at several Chicago stadiums for fans to enjoy during all Chicago White Sox, Chicago Blackhawks and Chicago Bulls games as well as at concerts and special events at the United Center.

  • Case IH – Ag Design
    Helping producers make the most of yield potential
    Case IH webisodes
    Exclusive video series addresses the Case IH solution and value
    Agronomic design whitepaper
    Whitepapers help explain solutions

    An initiative to deliver brand power

    The Case IH Agronomic DesignSM initiative delivers upon the Case IH “Be Ready” brand promise and demonstrates Case IH value, encourages consideration and creates prospect interest. It involves multiple disciplines within Case IH – customer research, product development, field support, training and marketing – to help producers make the most of each seed’s yield potential.

    We create a multi-faceted public relations program to highlight all aspects of the platform

    Seeking third-party research and key opinion leader comments helps us validate the seed-soil-plant environment benefits of Case IH equipment and to bring insights to professional crop and livestock producers. Web content is created, including a series of webisodes that define a relevant agronomic need and address the Case IH solution and value. The initiative is introduced at the 2013 Ag Connect Expo with a Case IH VIP event, one-of-a-kind tradeshow presence and aggressive media relations.

    Positive feedback proves the success of the initiative

    The positive responses and feedback from the media, customers and producers solidifies the success of Agronomic Design. Since the launch date, the Case IH Agronomic Design website has received nearly 67,000 hits and the platform received 1,930,200 impressions. It was the topic of 36 print and online articles in all seven of the top agricultural publications.

  • Case IH – Be Ready Blog
    Case IH Be Ready blog
    Blog is an extension of the Case IH Be Ready campaign

    An interactive blog to build leadership and connectivity.

    Blog extends Case IH Be Ready campaign.

    The Be Ready Blog is an extension of the Case IH Be Ready campaign. We use the three core market areas: Efficient Power, Agronomic DesignSM and Advanced Farming Systems® (AFS), to drive the content of this blog. Two to three posts are featured each week that showcase Case IH equipment, experts, farm show appearances and other company news.

    Interactivity solidifies success.

    We take advantage of the power of social media and craft the blog posts in a way that encourages interactivity among the viewers. Forty-six percent of posts receive at least 1,000 page views and 57 percent of posts that are shared via the Case IH Facebook page achieve at least 500 engaged users, meaning people click on the post link or take other action such as “liked,” commented or shared the post.