BANAMINE® TRANSDERMAL
Evolving cattle pain management
MorganMyers helped position and launch industry-changing Banamine® Transdermal, the first pour-on for pain and fever for cattle, moving animal care to the next level. Discover Our Impact –>
THE SCN COALITION™
Building consensus drives adoption
MorganMyers aligned an industry around an action plan to help soybean growers fight back against a damaging underground pest that’s hard to see, but costs growers millions. See the Results –>
ROUNDUP READY® SOYBEANS
Launching transformative technology
Before “genetically modified” hit the headlines, MorganMyers helped successfully bring Roundup Ready® Soybeans to market.
DAIRY C.A.R.E. INITIATIVE
Protecting animals while driving business opportunities
MorganMyers used their dairy supply chain experience to turn an unmet need for animal care and welfare training and preparedness into increased market penetration for Merck Animal Health. Uncover Industry Change –>
ILLINOIS FARM FAMILIES®
Forging new customer connections
MorganMyers helped create a consumer-facing outreach initiative to enable conversations and build trust in Illinois farmers and their farming practices. How it Happened –>
MCDONALDS QUALITY
Opening doors helps build brand trust
MorganMyers created an opportunity for real moms to look behind the arches to see, and share with other moms, the truth about McDonald’s high food quality. Discover the Outcome –>
4R PLUS
Inspiring change with an emotional appeal
MorganMyers developed a creative and messaging approach based on both a head and heart appeal to drive greater adoption of 4R Plus conservation and nutrient management practices among Iowa farmers as part of a program coordinated by The Nature Conservancy. See How We Helped –>
ROUNDUP READY® CORN
Finding a home for growers’ harvests
MorganMyers led the strategy to protect Roundup Ready® Corn, helping growers channel their grain domestically until global regulatory approvals were in place.
Our story.
As much time as we spend helping food and ag brands tell their stories, we’d be remiss not to tell you our own. For nearly four decades we’ve been perfecting our craft, making moves to bring the best marketing and communications talent to the table. It’s a story that involves M&Ms, fire stations and really, really great people.
