Robin Brannin

Director, Digital Strategy

Robin is the epitome of the 360° perspective we like to brag about at MM. With a wealth of marketing experience on the consumer side, she’s the girl you want in the room if you’re talking digital strategy. From high-level branding strategies to tactical execution across digital marketing channels, Robin directs all things digital for MM clients. She sees the big picture in creating digital strategy, which allows her to ensure tactics align with the brand. Two other facts about Robin. #1: She’s a big ‘tosa fan, dedicating her skills to the City of Wauwatosa marketing and communications advisory committee. #2: She literally has a candy bar outside of her office. What’s not to love, right?

WHAT MOVES ME?

Passion. A passion for the work I do every day that goes beyond the 9 to 5. A passion for my family and having a fun, healthy and positive life.

A LITTLE ABOUT ME:

  • When I was 5, I was pretty sure I’d be a market researcher when I grew up. Yeah, I know. I’ve been a dork since I was 5.
  • If I were a superhero, my superpower would be holding my breath forever. I have an irrational fear of drowning. Seriously, you probably don’t want to drive with me over a bridge.
  • On my perfect Saturday morning, you’ll find me at a local coffee shop enjoying an iced chai in hand. In the summer you’ll find me on a family bike ride to the local farmers market.

Perspectives From Robin Brannin

Email Marketing Isn’t Dead: 5 Pillars of Personalization That Boost ROI

Robin Brannin, September 22, 2021

Despite the many myths, email marketing is not dead. A personalized email marketing strategy creates multiple benefits, including improved ROI and brand loyalty. Read on to learn what it takes to build a successful approach. Read more

A Marketer’s Checklist: Rebuilding Your Website Design and UX for Improved Brand Loyalty

Robin Brannin, July 23, 2021

The first three seconds a visitor spends on a website are often a reason they leave brands behind. Read on to find out what it takes to create a captivating, desirable user experience through your website design, driving brand loyalty and conversions. Read more

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