What's the BFD? | MorganMyers

The Big Food Dilemma:

Walk your grocery aisles, read the news, or check your social feed and you're bombarded with messages about your food choices. Too often, the assertions are vague, the explanations opaque, the conclusions simultaneous and contradictory. Confronted with conflicting voices, it's hard to know who or what to believe. Brands like yours are fighting to not only be heard but to be trusted.

Unlock the opportunities the BFD creates

The Opportunity:

Understanding consumers’ specific appetites for food information is critical for modern marketers. Those who succeed embrace this new reality and connect with consumers by illuminating and delivering a clearly defined brand purpose. A brand purpose that shares not just what they make and how they do it but why they do it and how this makes our world a better place.

Are you being heard? Is your brand trusted? We can help you tackle the BFD so consumers choose your brand over the competition.

At MorganMyers, we are farm-to-table food chain communications. It’s what we know. It’s all we do… and we’re really good at it.

“In short, MM gets it. The firm is a great partner. Team members listen, develop key insights and quickly adjust to client needs. They are service oriented, very responsive and focused on results. They bring energy, ideas and a strategic facilitation process that clearly is helping AFBF reposition itself for the next 100 years. ”

Julie Anna Potts, Executive Vice President, American Farm Bureau Federation

“MorganMyers offers a unique perspective that is backed by experience in building consumer trust. They brought us a strategy built around video storytelling that is helping us share our story in a way that is successfully reaching consumers and helping to differentiate our brand in the marketplace.”

Sydney S. Lindner, Associate Director Corporate Affairs, Kraft Foods

“I honestly cannot say enough good things about working with MorganMyers. Our campaign with them was fast paced and held a high level of public scrutiny. They were available, responsive, professional, creative and honest in their campaign solutions. They came in with a plan, adapted their plan to our input and needs, and exceeded our expectations. We were more than satisfied with the results of our campaign. ”

Summer Lanier, Public Relations Director, Prestage Farms

“We had not worked with an agency previously and our experience with the team at MorganMyers has been excellent. They helped us initiate market research to better understand current attitudes and perceptions of our organization and the marketplace, and then to create a powerful corporate identity and product launch campaign. We are extremely pleased with the strong strategic thinking, differentiating creative ideas and top-notch service they have provided our organization and consider them a true partner and member of our team.”

Brett Bonwell, CEO, DNA Genetics

“They are true professionals that complete the Farm Bureau Team. The firm has an amazing set of talent that we use in development, training and implementation. We trust the professionals at MorganMyers like they are our own employees. The best part is that they are always thinking about what we need to be doing and how they can help us accomplish it.”

Dan Durheim, Executive Director, Industry Affairs, American Farm Bureau Association

“We finally got messaging about quality on our packaging! I remember when MorganMyers spoke to us about that and at that point, it was a dream. Now we're there, globally! We so appreciated all the great work that you and the team did for us. You're great partners.”

Heather Oldani, Director, U.S. Communications, McDonald's

“I want to give big kudos to MorganMyers for all of the great work you’ve done for us, especially the success of Our Food Journey and the Super Bowl activation. We couldn’t have pulled off such an incredible event without your creativity, strategic planning and thoughtful execution. You are a true partner in every sense of the word and are beloved by the entire team here.”

Wendy Watkins, VP of Corporate Communications, Hormel Foods

Meet the Team

Matt Hamrin

SENIOR COUNSELOR

Matt has the ability to uncover, prioritize and craft the untold stories that drive consumer trust and brand preference. Clients such as Miller Brewing, Schering- Plough, Kraft Heinz, Oscar Mayer, and others have lauded his fresh ideas towards creating communications that create a competitive advantage.

Linda Wenck

DIRECTOR OF FOOD & CONSUMER COMMUNICATIONS, PRINCIPAL, APR

Linda has a proven track record of helping brands build demand while building trust. With her keen listening and strategic skills, she helps food clients discover their backstories and create innovative consumer engagement strategies to share them. She’s known for her plan to-get-results abilities and deep experience in ag and food.

Robin Brannin

DIRECTOR, DIGITAL STRATEGY

Robin spends her days developing innovative and creative digital strategies for MorganMyers’ clients. From high-level branding strategies to tactical execution across digital marketing channels, Robin has a knack for bringing our clients’ ideas to life. She sees the big picture in creating digital strategy, which allows her to ensure tactics align with the brand.

Tim Oliver

PRESIDENT, PRINCIPAL

Tim serves as MorganMyers’ president. He provides strategic communications planning and counsels our teams on issues management, crisis prevention and media relations. Past work has included counsel on crisis response plans for Oscar Mayer, Merck Animal Health and Pfizer Animal Health along with media and crisis response training for a number of animal health organizations. Corporate experience with Asgrow Seed Company sharpened Tim’s business acumen and ability to create successful client/agency relationships.

mhamrin@morganmyers.com

(262) 650-7260