MorganMyers Celebrates Best of Show, Other Wins during 2020 Best of NAMA

In the midst of unprecedented times, it feels good to celebrate long-standing traditions like the annual Best of NAMA awards, as we did virtually Aug. 11. Also continuing the tradition, our clients were recognized for great work that builds trust, inspires action and transforms attitudes.

“It’s been a year unlike any other, but as always the ag and food industries have shown their resiliency and essential place in our everyday lives,” says MM President Tim Oliver. “It’s nice to take a pause and recognize our clients, and also our team, for impactful work they create day in and day out, no matter what’s happening in the world.”

Here’s what won:

BEST OF SHOW: The SCN Coalition – SCN Media Relations

Soybean cyst nematode (SCN) is the No. 1 yield-grabbing pest in North American soybean fields – and they’re becoming resistant to the most common source of SCN resistance known as PI 88788. Yet, research shows soybean growers aren’t fully aware of the impact or management tools. So, we develop a communications strategy for a resistance management awareness campaign that results in 16.4 million potential impressions and a 16.2% share of total SCN discussion. Keep reading.

FIRST PLACE: Illinois Corn Marketing Board – Illinois Runs on Homegrown Corn

We can earn consumers’ trust by providing a unique perspective on Illinois corn farmers. A brand video shows the sustainability of corn for food, fuel and exports, while a call to action lets viewers connect with corn and the people who grow it. A mix of programmatic digital display, CTV, social and broadcast media advertising results in nearly 10 million YouTube impressions, 6.4+ million TV ad impressions, 7,300+ digital banner ad clicks and 14,000+ Facebook engagements. Keep reading.

FIRST PLACE: Illinois Farm Families – WatchUsGrow.org Redesign  

As online content and web UX has evolved, the Illinois Farm Families (IFF) website needed a refresh to measure up to the target audiences’ expectations. We create a UX designed to encourage browsing and spending time taking in truthful information about how food is grown and raised. As a result, organic search increases by 182% from the same time period year-over-year. Organic search drives 44% of web traffic and social media drives 26% of traffic. The average session duration increases by 23.5% for the same period as well.

FIRST PLACE: Foremost Farms – Annual Report

Based on conversations with the Foremost Farms senior executive leadership team, we develop this objective for the FY2018 Annual Report: Inform Foremost Farms’ audiences that the cooperative is:

• In the midst of evolving the business to be a milk solids management company
• Instilling a culture of accountability across the cooperative to maximize every drop of milk
• Pursuing strategic partnerships to diversify their product and ingredient mix to improve their ability to grow.

We use large photos of real Foremost Farms dairy farmer member-owners, as well as imagery of Foremost Farms products and ingredients to instill pride that member-owners and their milk is used to feed families all over the world. Approximately 1,200 copies of the annual report are mailed to current farmer member-owners, and 12.5% of members have downloaded and viewed the report online.

We’ve got our sights set on 2021 to keep creating ideas that move you. Let’s chat.