MorganMyers Brings Home the Hardware at Region IV NAMA Awards

Our brand promise of “creating ideas that move you” rang true – eight times to be exact – at the Badger NAMA awards celebration in Milwaukee on Jan. 24. From media relations to influencer events to, well, just really good writing, the MorganMyers (MM) team and our clients took home one Best of Show, five firsts and two merits for our work over the past year.

“Producing award-winning work is truly a team effort, and it’s a great feeling getting to see these ideas, which are meant to inspire and transform, come to life,” says MM President Tim Oliver. “It’s a reminder that we’re making a difference for our clients.”

Here’s our Badger NAMA award-worthy work:

Illinois Corn Marketing Board

We earn consumer trust by providing a unique perspective of Illinois corn farmers, demonstrating shared values and farmers’ pride. A compelling brand video shows the sustainability of corn for food, fuel and exports, generating nearly 10 million impressions. Keep reading.

SCN Coalition

 In the war against Soybean Cyst Nematode (SCN), we launch a full-frontal attack that starts in the media. A timely release about soil testing for nematodes following an especially wet spring generates 586,228 potential impressions and 24 online placements, plus follow-up ag media interviews.

We also got the SCN word out with a comprehensive media relations plan that generated 376 online articles in ag media, 16.4 million potential impressions and a 16.2% share of total SCN discussion. Keep reading.

Illinois Farm Families

We help Illinois Farm Families home in on influencers, using digital communications to get us there.

To evolve with online content and web UX, we execute a website refresh that allows IFF’s target audiences to easily find truthful information about how food is grown and raised. What was the impact? 182% increase in organic search, 19% pageview increase, 23.5% increase in average session duration.

Offline, we cultivate influencer relationships with a one-day farm tour experience for 61 RDNs, 37 of which sign up to receive monthly IFF email newsletters featuring information about food, farming and other resources. Keep reading.

Illinois Beef

Consumers are hungry for information about how their food is grown and raised. So, we leverage Cattlemen’s Beef Board assets to create a localized campaign targeted to Illinois consumers. A combination of digital communications and influencer partnerships reach 2.85 million consumers during the May Illinois Beef Month campaign. That’s like each Illinois beef farmer talking to 200 consumers in a single month. Keep reading.

Foremost Farms

Annual reports can be cumbersome. We take a different approach, letting photos of real Foremost Farms dairy farmer member-owners and products tell the story, accompanied by easy-to-understand graphics.

As for 2020, we look forward to creating more award-winning, needle-moving work for brands that feed the world. We love meeting new people and new challenges. Contact us today.