Lana Beckard calls herself one part wordsmith and one part science lover! It started on her family’s registered Holstein dairy farm in Minnesota, learning the ins and outs of dairy cattle care. It’s a passion she pursued in college by obtaining an animal science degree from the University of Minnesota, coupled with professional training in journalism and advertising. For more than a decade since she’s been working in the most complicated, scientific spaces of marketing – and loves every minute of it.

Lana works daily to help our agricultural clients develop smart communications that make the highly complex, the highly regulated, and the highly scientific easy to understand for target audiences. Whether setting strategy or bringing communications tactics to life, Lana knows how to craft impactful content – no matter the topic.

WHAT MOVES YOU?

My family – I love that I can help my husband and I continue our dream of living on a small farm and raising our daughter there.

A LITTLE ABOUT ME:

• If I could invent a holiday, it would definitely involve: The Minnesota State Fair. It deserves its own holiday.
• Things I enjoy doing when I’m not working: Cooking from scratch and trying new restaurants.
• If I won the lottery tomorrow, I would start a restaurant.
• When I was 5, I was pretty sure I’d be a (blank) when I grew up: A doctor! I greatly admire my mother who attended medical school after having four children. She’s amazing. But, I was too in love with agriculture to not have it be central to my career.
• The best advice I’ve ever gotten is: “Editing is like a dog going past a fire hydrant, everyone has to put their mark on it.” –John Byrnes, my very first boss