5 Inspirations from NAMA

The National Agri-Marketing Conference (NAMA) held in Kansas City earlier this month left me feeling “inspired” and “influenced.” It’s not just because those were topics of the opening and breakout sessions, but because the NAMA conference is a place to see great work from across the region, network with top industry professionals and gather a few learnings to take back to the office. Speaking of, here are my top five inspirations from the conference:

  1. Start the day right

Combos, trail mix, H2O and a good playlist make a 6 a.m. flight easy – or at least easier – and starts you off on the right foot.

  1. Build connections

The agriculture industry spans so many different fields (pun intended), so it’s important to take advantage of learning from those who can offer a different perspective. You never know when you’ll need that random piece of information for trivia night … or when talking with a potential client.

  1. See good, do good

Every agency, ours included, prides itself on executing great work. So, getting to see cream-of-the-crop campaigns (there I go again with the puns) out there doing great things for farmers, associations, food brands, etc., is inspiring. It’s important to learn from your industry and allow that to motivate you to think outside the box for your next creative feat.

  1. Shape the future

While sitting down with a table of college students during the mentor lunch, I was excited to talk about my place in agriculture, and they were excited to talk about theirs. Some are just starting their academic careers while others are on their way out, but one thing we all had in common was our commitment to influence the industry and help shape agriculture’s future in a positive way.

  1. Focus on food … for a variety of reasons

For many, food is our purpose for attending the conference – but not just to sample some KC grub. We’re in this to promote and protect the people who put that brisket, corn bread, mac ‘n’ cheese and coleslaw on our tables. From the farms to the food companies that are trying to keep up with a hungry world – don’t worry, we got your back.

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