Situation
Hormel Foods is introducing its new product, BLACK LABEL™ Oven-Baked Egg Bites™ and Breakfast Combos and wants to make a splash in the on-the-go breakfast category. Launch is amid the on-going coronavirus pandemic, as healthcare workers continue to be on the frontlines of caring for their communities.
Hormel Contact: Alex Whitson
Results
A unique sampling activation paired with targeted social media amplification increased sampling and trial of HORMEL™ BLACK LABEL™ Oven-Baked Egg Bites and BREAKFAST COMBOS™ products.