Situation
Soybean Cyst Nematode (SCN) is becoming resistant to most SCN-resistant soybeans, silently stealing yields from growers who don’t realize it because the pest can’t be seen above ground. Research shows growers have no idea how to manage SCN resistance or what it’s costing them. Few see a need to even test their fields for SCN. The soybean checkoff wants to change that.
Results
A coalition of key opinion leaders (KOLs) aligns on action needed, multiplies the message and moves the industry to think differently about SCN. Ultimately we change the conversation and move more growers to actively manage SCN.