Cause Marketing: A Game Changer for Marketing Professionals
Explore the power of cause marketing and how it can help your brand authentically connect with consumers and drive business success. Read more
Matt spends his days creating innovative communications models and executions that lead our clients to success – and also cooking up a delicious storm in the MM Brew & Chew. Don’t be fooled by his sometimes self-deprecating humor. Matt will leave you both laughing and thinking hard with his brilliant ideas and swift wit. His key to decades of client success is to fluidly bridge the gap between strategy and tactical ideation. Being able to “speak both languages,” he is a sought-after speaker about marketing and message development. He explains strategic communications as a simple process: Help a client determine what needs to be said (messages), who it needs to be said to (audiences) and how it needs to be said (strategies and tactics) in order to achieve a desired goal. Then do it. (And if you can? Enjoy it while you do.)
WHAT MOVES ME?
I am fascinated by food – its functional and emotional role in our lives and our ever-changing relationship with it. I’m driven by a need to help people enjoy food. This can mean understanding it better or appreciating it more.
A LITTLE ABOUT ME:
Cause Marketing: A Game Changer for Marketing Professionals
Explore the power of cause marketing and how it can help your brand authentically connect with consumers and drive business success. Read more
How can brands deliver trust-building sustainability stories? Through farmers.
Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers. Read more
The Power of Brand Transparency in CPG Food Brands
Get a taste of what a refreshed marketing and communications strategy would look like for your food brand or agricultural specialty when you read our blog. Read more