Situation

Have you ever heard the phrase “you don’t want to see how the sausage is made”? Well, at Oscar Mayer they’re proud to show you exactly how their iconic hot dogs, bacon and cold cuts are made. The belief is that the more you know about what goes into the products and how they’re made, the more you can have confidence and trust in them. We take consumers behind the scenes and share a transparent look at the people and processes that bring these beloved and delicious products to life.

Objective

Increase consumer trust in Oscar Mayer products while answering common consumer questions about how food is made.

Approach

We use digital technology to share Oscar Mayer backstories, creating a series of videos that show how their products are made. Oscar Mayer meat scientists take consumers on a behind-the-scenes journey to explore and discover who is making their food, how they do it and why they do what they do.

Results

Consumers know more. Consumers trust more. Consumers buy more. More delicious Oscar Mayer products move to store shelves, into grocery carts and onto family tables.

19,000+ video views are generated from the three Retail customers appreciate the brand's transparency. Employees are proud to shine a bright light on what they do every day.