Category: Agriculture
How can brands deliver trust-building sustainability stories? Through farmers.
Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers. Read more
A Food Marketer’s Take on the Sustainable Agriculture Summit
Ag and food CPG marketing are deeply connected. Hear from one of our longtime food marketers, Matt Hamrin, as he shares his key takeaways and observations from the 2022 Sustainable Agriculture Summit. Read more
MorganMyers continues its winning streak, takes home top 2022 Golden ARC Award
Our team took home three Golden Ag Relations Council (ARC) awards this year for our work with The SCN Coalition and Illinois Farm Families. Learn more about this prestigious awards program and see our work in action! Read more
MorganMyers shines bright in the Big Apple, takes home two PRSA 2022 Silver Anvil Awards
The Public Relations Society of America, Inc. (PRSA) Silver Anvil Awards recognize the best strategic public relations campaigns of the year. Discover our work with The SCN Coalition and Illinois Farm Families that received 2022 awards! Read more
MorganMyers’ Clients Win Multiple 2022 Regional NAMA Awards
We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year. Read more
What the New Bioengineering Food Labeling Law Means for the Future of Brand Marketing
The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing. Read more
5 Questions to Ask Before Introducing New Agritech Products and Practices
The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy. Read more
Making a Connection Through Agricultural Content Marketing
A powerful agriculture content marketing strategy is essential for building brand awareness and gaining trust from your target audience. Learn how to develop engaging, educational content that aids sales or messaging-based goals. Read more
For agtech, it’s not what’s new, it’s what’s important.
The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through. Read more
Five agtech stumbles to avoid when approaching farmers
Access to time-pressed farmers can be a challenge for agtech companies looking for increased trial participation or expanded market share. Read more