Category: AgTech
5 Questions to Ask Before Introducing New Agritech Products and Practices
The agritech market is crowded and encouraging farmers to invest in your new product is an ever-growing challenge. These are the questions you should ask yourself when crafting your strategy. Read more
For agtech, it’s not what’s new, it’s what’s important.
The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through. Read more
Five agtech stumbles to avoid when approaching farmers
Access to time-pressed farmers can be a challenge for agtech companies looking for increased trial participation or expanded market share. Read more