COVID-19 Brand Health Check: Your Brand’s Transparency

Kim Cooke, May 11, 2020

It’s no secret that your brand's transparency is important in creating brand value. Now is the time to gauge where your brand is on the transparency meter.  Read more

COVID-19 Brand Health Check: Your Brand’s Relevancy

Kim Cooke, May 1, 2020

There's a lot of noise right now. Make sure your brand is seen, heard and staying relevant. Here are three relevancy checks to make during COVID-19. Read more

The Importance of Brand Purpose

Matt Hamrin, January 3, 2020

If you want brand loyalty, consumers need to know more than what you make. They need to know what difference you make - your brand purpose. Read more