Category: Communications
Marketing, the Right Way: Using Audience Personas
It’s important to understand your audience before you develop a strategy. Learn about audience personas and how to create one. Read more
Content strategy vs. content marketing, and how to leverage both for your brand
To make your content marketing meaningful, start with a content strategy. Learn how starting with strategy can set up your marketing campaigns for success. Read more
How can brands deliver trust-building sustainability stories? Through farmers.
Recent research shows a growing trust gap between consumers and corporations when it comes to sustainability. Discover how farmers can serve as authentic sustainability storytellers. Read more
Consumers crave sustainability. Is your brand delivering?
A brand refresh goes far beyond changing your logo or packaging. Learn what it means to refresh your brand and how this investment can redefine your brand’s relationship with customers. Read more
Marketing Food Products to Millennial Parents, From Convenience to Nostalgia
Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love. Read more
MorganMyers shines bright in the Big Apple, takes home two PRSA 2022 Silver Anvil Awards
The Public Relations Society of America, Inc. (PRSA) Silver Anvil Awards recognize the best strategic public relations campaigns of the year. Discover our work with The SCN Coalition and Illinois Farm Families that received 2022 awards! Read more
MorganMyers’ Clients Win Multiple 2022 Regional NAMA Awards
We’re pleased to share the agriculture marketing and communications campaigns that landed many of our clients’ first place regional NAMA awards this year. Read more
Getting Sustainability Messaging Right Through Meaningful Content
Too many brands are telling, rather than showing their strides toward a more sustainable future. Grab our tips on how to develop sustainability messaging that builds trust with your customers. Read more
6 Proactive Steps to Future-Proof Your Food Crisis Management Plan
This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur. Read more
Making a Connection Through Agricultural Content Marketing
A powerful agriculture content marketing strategy is essential for building brand awareness and gaining trust from your target audience. Learn how to develop engaging, educational content that aids sales or messaging-based goals. Read more
The Way Consumers Feel About Food is Changing: 5 Trends to Act on Now
From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve. Read more
Simple strategies to protect your brand image and prevent a crisis on social media
Though social media is one of the most powerful marketing and communications tools for brands, risks exist, including harsh online posts from poor user experiences and persistent internet trolls. Follow these steps to protect your brand image and prevent crises on social media. Read more