Category: Digital
Does AI Search Reference Social Media Content?
How your brand shows up in AI search results like ChatGPT, Google AI Overviews and more can be directly impacted by your social media presence. Discover how AI search tools reference social media and how to manage it. Read more
With the rapid adoption of artificial intelligence search tools by consumers, many marketers are shifting strategies and working to understand what’s going on under the hood. “How does AI search work?” is a question that was top of mind as tools like Perplexity began to launch and we saw traffic for client websites rapidly change. The answer to that... Read more »
What is Generative Engine Optimization (GEO)?
If you work in digital marketing at all, then your feed is full of artificial intelligence and ways to get your brand featured in responses drafted by AI. In short, everyone is asking what generative engine optimization (GEO) is and how they can use it to rank in AI overviews. Our team at MorganMyers has... Read more »
Eye-opening Influencer Marketing Tips for Food Brands
With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working. Read more
Email Marketing Isn’t Dead: 5 Pillars of Personalization That Boost ROI
Despite the many myths, email marketing is not dead. A personalized email marketing strategy creates multiple benefits, including improved ROI and brand loyalty. Read on to learn what it takes to build a successful approach. Read more
Simple strategies to protect your brand image and prevent a crisis on social media
Though social media is one of the most powerful marketing and communications tools for brands, risks exist, including harsh online posts from poor user experiences and persistent internet trolls. Follow these steps to protect your brand image and prevent crises on social media. Read more
A Marketer’s Checklist: Rebuilding Your Website Design and UX for Improved Brand Loyalty
The first three seconds a visitor spends on a website are often a reason they leave brands behind. Read on to find out what it takes to create a captivating, desirable user experience through your website design, driving brand loyalty and conversions. Read more
Is SEO Important for Your Website? 6 Ranking Factors That Accelerate Conversions
Creating an SEO strategy can make a major impact on your business growth and website conversions if done correctly. Here are the most important SEO factors to focus on first – no paid tools necessary. Read more