Category: Food
The Power of Food Product Sampling Tours
Samples are an easy way to get your food products in the carts and stomachs of consumers. Discover how your brand can execute a mobile sampling tour to grow grocery sales and brand awareness. Read more
A Food Marketer’s Take on the Sustainable Agriculture Summit
Ag and food CPG marketing are deeply connected. Hear from one of our longtime food marketers, Matt Hamrin, as he shares his key takeaways and observations from the 2022 Sustainable Agriculture Summit. Read more
Marketing Food Products to Millennial Parents, From Convenience to Nostalgia
Convenience, sustainability, ingredient alternatives. Understanding the millennial parent’s priorities doesn’t stop there. We break down how to build relationships between food brands and millennial parents – from what influences their purchasing decisions to marketing strategies they love. Read more
Eye-opening Influencer Marketing Tips for Food Brands
With more consumers turning to social media voices for trusted information about their food choices, the opportunity for food brands to work with reputable influencers is growing. Find out what makes influencer marketing an effective approach for food brands and what strategies are working. Read more
What the New Bioengineering Food Labeling Law Means for the Future of Brand Marketing
The U.S. Department of Agriculture’s mandatory Bioengineering Food Disclosure Law will now require bioengineered foods to include a label on their packaging. Find out what this means for the future of brand marketing. Read more
6 Proactive Steps to Future-Proof Your Food Crisis Management Plan
This guide covers everything you need to know about preventing a food industry crisis before it hits and steps to follow if a PR disaster does occur. Read more
4 Creative Food Sampling Ideas for Your New Product Launch
Want consumers to drool over your new food product? These creative sampling strategies will strike up brand awareness and demand, fast. Read more
The Way Consumers Feel About Food is Changing: 5 Trends to Act on Now
From what’s on a food label to the way certain foods make us feel inside and out, consumer feelings about food products are evolving. These are the current trends shaping the industry – and how your brand can get ahead of the curve. Read more
Stop adding to the food labeling noise, build consumer
trust instead
Food labels often mislead and confuse consumers. Here’s how to tell your brand story and build trust with buyers beyond food packaging buzzwords. Read more
Time and again, tradition and comfort have been found in Sausage Pappardelle. And now, from our MorganMyers family to yours, we invite you to share and savor this tradition with us. Read more
Consumer behavior trends and your brand: responding to the alternative protein movement
Tips on managing and responding to consumer behavior changes, so that your brand has longevity no matter the trend. Read more
Evolution of the 2020 Shopper: Eating Behavior
MM counselor, Morgan Wilde, explores how COVID-19 is shifting eating behavior and what brands can do to adapt to these trends. Read more