One of the things that makes Katelyn Suiter tick is cultivating authentic connections with online communities. That goes beyond getting them to follow or engage with content. She loves delivering real value to them, turning fans into loyal customers.

On any given day, you might find Katelyn brainstorming new digital concepts for our food industry clients, reviewing social content, digging into performance metrics (a favorite task) or coordinating influencers for our next big social initiative. Needless to say, if your digital presence needs some TLC, Katelyn likely has some ideas up her sleeve.

WHAT MOVES YOU?

The ultimate goal of marketing should never be about the dollar, but rather to engage consumers who genuinely appreciate what we offer and want to be part of our story. Marketing has the power to evoke emotions and create connections, and it is truly fascinating how we can cultivate communities through the shared experiences and feelings associated with a brand.

A LITTLE ABOUT ME:

• The best piece of advice I’ve ever gotten is: Always assume others have the best intentions.
• If I were a superhero, my superpower would be talking to animals.
• When I was 5, I was pretty sure I’d be a veterinarian when I grew up.
• If I could be anywhere other than here, right this minute, I would be snuggled up with a warm beverage on the couch with my kitty Mila, watching the Great British Baking Show.
• On a Saturday morning, you’ll find me exploring local coffee shops with my husband, on the hunt for the best Dirty Chai Latte in town. I have a story highlight on my Instagram, saving all the places we’ve been with ratings for all the coffee we’ve tried.