The Power of Food Product Sampling Tours

Let’s be honest. Everyone loves a free food sample, right? It’s free. It’s low risk. It’s a way to discover something new, something you might love. And from a brand standpoint, it’s a great way to get food products directly into people’s hands, mouths, and carts. And it works! Seventy-three percent (73%) of consumers said they were likely to buy a food product after trying it. Only 25% said the same thing about seeing a television commercial.

Need more proof points?

• Fifty-two percent (52%) of moms said a free sample can be highly influential in getting them to try something new and different.
• Of the 65% of consumers purchasing a product or service promoted at an event or visit, 78% said having the opportunity to try it first influenced their purchase decision.
• Seventy-three percent (73%) of consumers replied, “product samples” when asked, “What would induce you to try a new product or brand?” (Yankelovich)

And sure, we’re all familiar with the sample stand at the grocery store. But why not make that sample a full-fledged brand experience? We give you, the mobile product sampling tour.

Take your traditional food sampling station, and give it wheels

We’ve helped food brands like Black Label^® and Natural Choice® meats execute cross-country mobile sampling tours, where free samples are handed out via food trucks. But more than that, we create an event-like atmosphere and an opportunity for a positive experience that can have a profound and measurable impact on products, brands, and sales. A handful of elements are key to a mobile sampling tour’s success:

• Stunningly wrapped, attention-grabbing vehicle
• Fun and engaging activation teams
• Interactive on-site experience
• Community engagement opportunities
• Social media amplification

And we take care of all that for you, and more. At MorganMyers, we execute sampling tours for new products or existing brands that are frozen, refrigerated or shelf stable. We’ve developed a streamlined, cost-effective, managed approach to engaging consumers where we can have the most impact. At the point of purchase. At the grocery stores.

During the Black Label^® Food Sampling Tour, free Oven-Baked Egg Bites™ samples were distributed to healthcare workers.

During Illinois Soybean Association’s Soy Protein Food Sampling Truck Tour, free samples of food products made with soy were distributed. The tour also included interactive experiences for consumers such as a soy quiz.

Sampling tours create an impact that can be measured

1. Number of samples distributed
2. People who see the vehicle (impressions)
3. Coupons distributed and redeemed
4. In-store sales
5. Longitudinal increase in sales showing conversion to loyal customer

Sampling tours are often combined with donations to local food banks where media is invited to highlight a brand’s commitment to having a local community impact.

To learn more about the difference a MorganMyers sampling tour can make for your brands, simply fill out this form or contact me directly at Mhamrin@morganmyers.com.