Staying Centered. Moving Forward.

Welcome to our new website. I consider “new” a relative term because websites are either vibrant living platforms, getting the necessary feeding, maintenance and growth (as well as pruning) in order to thrive, or they’re mostly images and code more akin to a digital headstone than a gateway to great promise. Websites, in addition to feeding and maintenance, also require a deep foundation based on the brand promise and purpose of your organization. Great design, images, color palette and technology help stop a visitor, but promise and purpose are what cause them to engage.

Our promise – creating ideas that move you – is underpinned by our clients who are in search of ideas that can help them move products, choices and people inside and outside their organizations. We help change perceptions, alter behaviors and, ultimately, move clients toward their goals. We are confident in making this promise based on great staff, our history of helping introduce game-changing technology and our deep knowledge and experience with the food chain.

Our brand purpose – sharing a passion for advancing agriculture and food to make life better – is core to our DNA and drives everything we do. It motivates us daily to create change, moving you to where you want to be. By advancing our clients and their brands and businesses we are ultimately advancing agriculture and/or food for a better life for everyone.

Today’s consumers care about more than just functional features and benefits. They choose products based on a holistic set of attributes, including where it was grown, how it was grown, how it makes them feel, the impact on society and more. It’s a tougher standard than past generations and comes from a population skilled at separating genuine from B.S., then sharing that opinion with their peers. And, there’s no hiding. Any step for any ingredient at any point along the path from the farm to the table can and is being explored.

Since consumers are looking at everything, often with a single-issue lens, advancing agriculture and food to make life better requires us to bring a 360-degree perspective to every assignment – from CRISPR technology to crisper drawers, free range to gluten free, or soil microbiome to microwave. We’re deeply engaged with key players all along the food chain, and our experience and contacts allow us to help you navigate the options, position your brands for success and create ideas that move you.

You should see this all throughout our site. Take a look. Let me know what you think (toliver@morganmyers.com). Tell me if our purpose aligns with yours and if our promise is one you’d like to learn more about. Thanks for stopping by.