Category: Branding & Design
The Power of Brand Transparency in CPG Food Brands
Get a taste of what a refreshed marketing and communications strategy would look like for your food brand or agricultural specialty when you read our blog. Read more
The Seven Deadly Sins of Design (and How to Avoid Them)
Your brand may be guilty of committing design sins. Learn how to avoid making these mistakes, and, better yet, create amazing experiences that engage your target audience. Read more
Developing an Authentic Brand Narrative That Connects Consumers to Your Food
Your brand narrative is more than a unique story about how you got started. It’s the process of building trust with consumers through transparency and empathy. Follow these steps to create yours. Read more
10 Standout Strategies for Your Next Food Product Launch
From determining whether or not there's a market for your new food product to understanding its distribution and promotion strategy, use these tips for product launch success. Read more
Consumer Restaurant Selection & Food Safety: How COVID-19 Will Continue Affecting Behavior
Consumer behaviors and restaurant choices will continue to evolve as a result of COVID-19. Consider these insights when refining your restaurant’s marketing and communications strategies. Read more
Budget-Friendly Secrets to Snapping Instagram-worthy Food Photos on Your Phone
Awful phone camera? No problem. Our Creative Director shares her top secrets to snapping beautiful food pics like a pro for the ‘gram. Read more
Consumer behavior trends and your brand: responding to the alternative protein movement
Tips on managing and responding to consumer behavior changes, so that your brand has longevity no matter the trend. Read more
Evolution of the 2020 Shopper: Eating Behavior
MM counselor, Morgan Wilde, explores how COVID-19 is shifting eating behavior and what brands can do to adapt to these trends. Read more
Evolution of the 2020 Shopper: Online Grocery Shopping Behavior
MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends. Read more
Evolution of the 2020 Shopper: Grocery Shopping Behavior
MM counselor, Morgan Wilde, explores how COVID-19 is shifting consumer behavior and what brands can do to adapt to these trends. Read more
COVID-19 Brand Health Check: Your Post-Quarantine Communication Plan
Maintaining brand health is the No.1 priority for all of us right now, and it should be for your brand, too. Now’s the time to be thinking ahead, starting with your communication plan. Read more
COVID-19 Brand Health Check: Your Brand’s Purpose
Now is your opportunity to build enduring bonds and inspire lasting loyalty through your brand purpose. But first, it requires covering a few basic, yet essential questions. Read more