MorganMyers shines bright in the Big Apple, takes home two PRSA 2022 Silver Anvil Awards

Helping move our clients forward with tangible results, based on communications strategy we help them set, is often reward enough. But we’re not ones to turn down hardware that proves it. Especially when it’s a Silver Anvil Award.

Renea Heinrich, Joy Benning, Julianne Johnston, and Max Wenck at the 2022 PRSA Anvil Awards reception.

The PRSA Silver Anvil Awards recognize the best strategic public relations campaigns of the year, and MorganMyers had not one, but two client campaigns take home this prestigious award among an incredibly high-caliber body of work at the annual awards ceremony in New York City May 19, 2022.

The SCN Coalition moves more soybean farmers to actively manage SCN

America’s farmers have been waging war against the soybean cyst nematode (SCN) to improve their profitability and sustainability by harvesting more soybeans from less acres. These parasitic roundworms feed on soybean roots, reducing the crop’s yield potential, and requiring farmers to plant more acres to feed the world.

Market research conducted in 2015 and repeated in 2020 showed that many farmers were unaware of SCN’s resistance to their management until The SCN Coalition, a public-private partnership formed in 2017, created a campaign to help farmers actively manage SCN. The campaign has motivated up to 18% more farmers to actively manage SCN, enabling them to farm more sustainably – both economically and environmentally.

So, what did sound strategy get us? Well, even the most conservative of estimates show the communications campaign likely saved farmers hundreds of millions of dollars annually. Market research suggests The SCN Coalition may be the most impactful public-private partnership and Extension awareness campaign in U.S. agriculture. One of the campaign tactics was a video series to spotlight management practices. See the impact of that work here.

Illinois Farm Families grows parents’ “farm-to-table IQ” and trust in farmers

Food is incredibly personal. It fuels our lives and reflects our values. Young parents especially want to make more informed food choices that are “good for me, my family and my world.” With only a rudimentary understanding of how food is grown, sifting through the barrage of “truths” can be frustrating.

Illinois Farm Families raises farmers’ voices to answer consumers’ questions through transparent conversations and firsthand farm experiences, resulting in parents’ farm-to-table IQ growing more than twice a national average (from 11% to 24%), and building trust in local farm families to an unprecedented level (from 88% to 90%). The Innovation Grows Here™ video series that positioned farmers as part of the solution to some of our biggest environmental challenges is just one tactic that helped consumers understand the relationship between farmers, the environment and the everyday essentials we rely on.

We look forward to continuing these partnerships with our clients and developing unique communications campaigns that move the agriculture and food industry forward! And, keep winning some nice hardware for them, too.