Category: Agriculture
For agtech, it’s not what’s new, it’s what’s important.
The best way to position and introduce new tools to farmers and their influencers doesn’t involve an algorithm or CRISPR. Too much emphasis on what’s new and not enough emphasis on conventional value creation is a guarantee that an agtech company will have trouble breaking through. Read more
Five agtech stumbles to avoid when approaching farmers
Access to time-pressed farmers can be a challenge for agtech companies looking for increased trial participation or expanded market share. Read more